Digital era has changed the way brands engage with the customer. All the business activities have become consumer centric, due to which brands have inherited the challenge of predicting what their clients need or want are. And determining the best way to keep them engaged on the platform they find convenient 95% of customers are looking for some degree of proactive communication from the companies with which they are engaged.
It can be tricky to proactively engage with customers but following 3 strategies help the brand in engaging the audience better and that is also through using a single platform (i.e. Missed Call solution), where most of the customer spends their time.
Want to know how, then keep on reading.
Engage your customers better with this top 3 strategies
- Use Technology To Your Advantage – In addition to sharing content and answering customer service questions, why not leverage technology to make informed decisions. You can use cloud telephonic technology such as Interactive Voice Response (IVR), Missed Call with CRM, Chat bot, etc. for engaging the customer. Main benefit of using technology is that it provides a real time Dashboard for better customer insight.
- Develop Emotional Connection – The key to building an emotional connection with a customer is simply being empathic with your target audience, understanding their challenges, and showing that you can relate to According to research Feedback and Survey is the best way to do market analysis, you need to find out what your audience is connected to, for that you can use Missed Call solution as it is cost effective solution, widely accepted for easy participation and it’s free for end users. And brands can ask customers to opt in for the interested area by giving just one ring.
- Hold a Contest – Who does not enjoy getting the free gift? We all do so, take the advantage of this to organize competition for your customers. And you will not only get their attention, but also draw them in by rewarding them for their participation.
- For example, you could ask customers to give a missed call to participate in the contest to win exciting rewards.
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