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Case Study: OYO Rooms

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OYO-Rooms

Case Study: OYO Rooms

CategoriesCase Studies

OneRing

September 4, 2018

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“OneRing has helped us reducing our First Response Time in a great way, leading to improvement in sales. Would recommend any customer-facing startup to use this.”

Anurag Kumar

Assistant Manager-OYO Rooms

The Company:

Oyo is an online platform for hotel booking in India. Oyo claims to be the biggest chain of hotels in the world. Oyo network is spread across 200 cities in India and also in Nepal and Malaysia with more than 6500.

As of late, Oyo has entered the divided wedding space business in India through Oyo Auto Party, a different site that gives banqueting and wedding arranging administrations to clients.

Problem:

The organization plans to offer coordinated administrations like banqueting space, providing food and stylistic theme alongside devoted occasion organizers for customers.

With this new venture, OYO needed a cost-effective tool which can reduce first response time when the customer is reaching out to them for better services.

And also something which can help OYO banquet halls, capturing new leads and increase overall sales after their social media and offline marketing campaigns.

Solution:

OYO approached to a unique way of using OneRing Missed call. As missed calls are widely used in India and also it is free for customers.

Whenever customers are giving a missed call to inquire about OYO’s banquet halls, the details of callers are captured in the dashboard. After that one of the executives from OYO calls the customer to provide desired services.

Results:

  • OYO rooms ease off the process of customer engagement by single missed call number.
  • Improvement in sales.
  • Significant improvement in customer service
  • Lead management became easy.
  • Reduced First response me in a great way.

Tags: missed call marketing case study, oyo room case study

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