With continuous Digital Transformation and Disruption taking place across the market, organizations are adopting new means to convey their brands’ personalities to their target audiences. Being mindful of the scenario these days, customers connect with brands in fundamentally new ways that are beyond any organizations these days.
In this “Progressive” digital age, the internet is impacting brand awareness strategies. One of the biggest strategies that makes brand awareness unique and lead generation easy is Innovation and organizations are adopting multiple innovative ways to spread their brand personality across the market trends.
If your target audience doesn’t know you or trust your brand yet, here’s what you can do:
- Conduct Customer Surveys:
Customer surveys are an excellent way to reach out to customers and build your brand. They always give you an added advantage to stay ahead in the market compared to your peers, as you already have an idea of their perception. Online surveys are old but surveys through missed call alert is a great way to reach out to prospects to build your brand. As per a recent case study, top marketers are using CRM based missed call service to strengthen their brand equity. Such surveys are a great way to target individual prospects while spreading brand awareness. - Strengthen your social media efforts
It’ll be unfair not to mention Social Media Marketing (SMM) when it comes to innovative brand awareness strategy. These days organizations are uploading videos, sharing blogs and in fact creating lead generation campaigns through their social media platforms. For instance, Instagram, Facebook, and LinkedIn are the most used platforms to share stories or event updates or companies. Additionally, these are also used to reach out to the target audience quite easily to start a conversation about their business needs. - Use affiliate marketing to spread the brand
Although affiliate marketing is most used in the e-commerce space, it can also be used by brands out of the industry. Reinforcing your brand through a digital channel v/s the word-of-mouth effect makes a lot of difference. Reaching out to reputable online influencers or websites to promote your brand can broaden your audience and increase the credibility of your brand. - Share more knowledge through content marketing
Sharing content that your target audience resonates with is a great way to build your brand. Sharing blogs, vlogs, videos, infographics, etc. are some form of content that can help you to build trust in your prospects and eventually they might convert into full-paying customers. Also, the knowledge you share can be effective in resolving their unanswered queries and thus your brand could be considered as their problem-solving one.
Brand Awareness strategies could be many but an impactful strategy will find its way when clubbed with innovation. Using different channels to increase brand awareness and their effectiveness is one thing. Knowing exactly what contributes to the growth of your brand is another. Have you used any innovative strategies for your brand awareness so far? Or do you want to know about the other alternatives to this innovation? Write to us on jisa@onering.in and we can help!
