In the whole process of sales & marketing, the first step is to approach the prospect is through strong pitch. The only way to grab the attention within 30 seconds is just by the good sales pitch which helps you connect and earn the trust of third party.
Making a better than average endeavor to do what needs to be done isn’t basic. People find it difficult as they don’t have enough knowledge about their own product or market circumstances the eventually confidence came down. But these cannot be continuing years after years.
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” -Thomas Edison
These days purchaser has more information about item then merchant could envision. Furthermore, it’s demonstrated by look into that 92% of clients express that better access to data, (for example, item data or surveys) has changed their desires for organizations.)
A good sales pitch starts off evolved with the primary impression of your enterprise and its great tuning with the practice. Marketing professionals ought to try difficult to get into market research for their enterprise to pitch their services or products to create a positive impact at the audience.
A few months back, while studying random advertising blogs, I noticed that the most effective sales leaders did some key things which are distinctive from people who others do. So I tried to write something which will some insights to sales people.
Before moving to how to improve sales pitch let’s first understand why sales pitch is so important.
Why sales pitch is still important?
At first 30 second person may become prospect but not the direct customer. After a continuous interaction & follow-up the prospect may convert into the customer. That 30 second will define your perfect deal someone said “Your sales pitch can break the deal or make the deals “.
Here is win-win situation for both the parties’ seller will understand the requirement, pain areas and expectations of prospect and off course against they will get good opportunity to scale their business.
8 Effective ways to improve sales pitch:
1. Identify your audience
You have to identify targeted audience and market where there is huge demand of your product currently or might be having in future to explore business opportunity.
2. Do your research
Do proper researches about the company or market whom you are approaching like their market fit products or not what are the requirements of customers or trend going on in the market.
3. Handle rejections in positive way
Conversation will stop when counter questions will arise from prospects but this should should be handled in the positive way without losing confidence. e.g., why would we prefer you other the competitors or your pricing is too high comparison to others.
4. Provide reference & statistics
Conversation becomes stronger when you provide appropriate references like we are working with huge telecom operator in Middle East. Other than these we can also make familiar with some statistics that research has proven 98% open rate on SMS, Telecom Industry is going to grow by 70%.
5. Listen to understand, not to reply
Many a times it happens new sales person try to provide too much information without knowing about their background or understand their requirement which may create negative impact on prospect. We have understand their requirement and then to provide appropriate information.
6. Start elevator pitch with a question
Before approaching prospect ask those couple of questions to make them comfortable and indirectly pitch your product by answering the same.
7. Use usual tone
Try to keep it conversational, not formal so that prospects become conformable and show some concern towards them. And try to use positive words like Wow, amazing, sounds interesting to drag their attention towards you.
8. Get to the point & Confident
Always try to keep conversation up to the point without exaggerating information or manipulating prospects with utmost confidence to make prospect inspire about you or your company.
With these 8 points I would like to conclude that the things which I have mentioned in this article is not something new but the results which are derived from daily experiences of experts or good sales person which will help the new players to start from past experience.