Producing leads is the soul of any business. The entire Marketing, Digital Marketing, Pre-Sales department work towards this single goal. Generating valid, genuine leads for their company. With the influx of social media networks, there are new opportunities every day to market your business and generate leads. Let us look at 5 life-saving tips for generating quality leads for your business.
1. Optimize your social presence
Youtube, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, Twitter and now most recently TikTok. In the last decade, there has been an exponential rise in the reach of social media. Consistently there are a huge number of new applications being launched. So it is very important for a business to optimize their social presence.
Having a strong social presence is a must, find out on which platforms your target audience is most active on, which apps best suit your business, what kind of messaging will appeal to your audience. Have a dedicated team to work on catering to these requirements. Experiment with the trends, be consistent in posting the updates that way you are always on top of the feed of your target audience’s timelines.
2. Content Marketing
As marketers, we are truly living in the best of times. Gone are the days where the popularity of your product depended on how much money you are spending on marketing them. Now creative organic content takes precedence over everything. With the ever-expanding reach of social media creating content that resonates with your target audience is the fastest and most efficient way to build authority, share expertise and generate leads over time.
Customers appreciate actionable data, according to BuzzSumo the most trending articles on LinkedIn were how-to information and trend data. So while making content spotlight on understanding supported by information and noteworthy how-to data.
Create a content marketing framework for your company. Write actionable and helpful content and pair it with an attention-grabbing, killer headline. Focus on the task and the outcome and how will it help the readers.
3. Create engaging video content
The easiest way to break the 4th wall in marketing is through videos. That’s why it’s so popular from the 1980s, but with changing times creating videos is not an expensive exercise anymore. Videos are easily shareable and generate huge amounts of engagement. There are many types of videos that you can generate for your business like info graphical videos with insights, product demonstrations, experience sharing interviews, etc.
Club the video with a crisp and clear description, tag the relevant people, give credits if you have used statistics from other websites. Always leave a call to action in the video to make it easier for the audience to reach you in case they are interested.
4. Tap into engaged communities
Putting all these efforts into creating engaging content is of no use if nobody is going to see it. So you need to also have a distribution plan for the content you create that could be publications, influencers, and online communities. These channels will ensure your content is reaching a wider audience. Most popular communities are found on LinkedIn, Quora, Facebook groups, etc. Find out where your audience hangs out the most and add value to those communities.
Another very effective way is tapping into the followers of the influencers to amplify your message. Influencers are those who have built a large following on social networks by continuously putting out content that engages their target audiences. Even the biggest brands now support the influencer endorsements. Influencers can introduce you to new leads and sales opportunities.
5. Build vital, win-win organizations
I think taking advantage of others’ peoples to be probably the quickest approaches to become your own. That is the reason vital organizations work so well in the long haul. You’re enhancing brands and people who approach your optimal customers.
Band together with non-contending associations that offer your objective market. Offer to send any leads or referrals their way as long as they offer to do likewise. By joining forces with deals pioneers from non-contending organizations, you tap into a totally new crowd. Numerous SaaS stages presently have their own commercial center.
I hope these tips will help you to boost up your sales pipeline. With the evolution of lead generation methods, it is important to keep moving ahead with your audience.