Verification is always an important step of security. Whether accounts, websites, applications, etc. to avoid hindrances between the customers and the company, verification is necessary.
Especially many frauds take place nowadays. Sometimes offers applied for a customer can be used by some other, if verification is not done. Also, mobile verifications save time of customers to verify the information again and again on the same website. Every time, customer logs in, mobile verification can verify his identity, which will save the brand’s time to. Many times, customers are uncomfortable sharing their personal information, even for verification. Through this mobile verification, they don’t have to go out of their comfort zone to verify themselves neither the brand has to lose his customers because of their personal information verification.
As mentioned verifying by feeding all the information gets lengthy, time-consuming and hectic work. A missed call to verify can get the verification process done, just through a missed call.