In our country, large number of Indians used to have prepaid plans with unlimited talk time that is why it was important for them to save the talk time. It was a time when people mostly had featured phones and not smartphones. Missed call was always economical and that is why it became more popular and a trend. In this way it became a famous and wide reaching mechanism of communication.

Today even when the calling rates have reduced and unlimited talk time is provided to the public, the trend of missed call is still not out of fashion. Nowadays it is more used for business purpose and marketing purpose.

Missed call marketing is the latest trend now. It is a channel medium when you call a number knowingly with an intention of it getting disconnected, that is a missed call. This kind of marketing is more convenient, easy and absolutely free for a layman. Just through a missed call, he can get connected to any business to get in touch with its products or services for knowing more information.

A missed call can connect a layman to any business which now has turned out to be a new way of communication with any business or company. Missed call to connect is a way of connecting to the business you want with the help of a missed call. In reply, you may get an SMS, a call, etc. to serve your customers with their requirements. This way the customers can connect to its desired business at free of cost more conveniently and know more about them.

For any business, this service has become a trend and a necessity. This method helps them generate more leads, as the people interested in their products can reach them just through a missed call for free of cost. Through this method, they get the data of their prospects, which are interested and may someday buy their product. Marketing can be done easily on these prospects.

There are several ways and reasons for the audience to connect with the business. Missed call to connect is used for many different purposes too.